The web is always changing and there are simple things that nobody seems to discuss about how you can get really easy, free traffic. Did you know that it actually takes less effort then before? By realizing some things about your customers and the way the internet is going, you can reach more people now.
The first secret is to have cool conversations where others can see them. Have conversations with other people in your market, and your potential customers. Do this by linking to blog posts on other blogs in your market. Use their ideas to help you come up with cool stuff for your prospects to read. Link to their post from yours and they will get a notice called a "trackback" in their comments. Most of the time, this will start a conversation that will bring you both more targeted traffic.
A great way to talk to people is Twitter. Do a Twitter search to find prospects talking about the type of products you sell. Watch them to watch what they do and interact with your customers. As you talk to more people, more conversations will happen with other people.
Secret two is your story. People want to do business with real people, not big brands. Why do you sell your products? Do you have an interesting background story related to your business? Has anything happened to you in the past that pushed you to do what you do? Get better customers and more sales by telling your story. This will qualify people and help them get to know who you are. The perception of you that your customer takes from what you do is important and some things may be best left unsaid.
Secret three is remembering that your audience people, too. People focus too much on numbers and statistics... Focus on the fact that your audience are human beings. Is it fun for you to have a window pop up? They may not like it either. Your customer should enjoy the experience of visiting your website, so make that the case. There are two sides to your website, your sales and the experience of the visitor. You should think of both to get better sales with the same amount of traffic.
Top Secret number four is relationships. The right business relationships will give you the opportunity to get massive, new traffic. I get a lot of joint venture requests every day. The ones I pay attention to are from people that I know and like. Imagine what would happen if you picked up the phone and asked your friend for help. Wouldn't that work better than sending a spammy email to someone you don't know?
You should build solid relationships with your customers. The more they like you, the more they will buy from you. Do a show on Ustream, respond to comments on your blog posts, and deliver content they can devour and enjoy.
The final secret is to find the communities in your market. Thousands of your prospects are hanging out somewhere on the web. Find them and join. Answer questions and help people. Then, they will start searching the web for you. Build your reputation up and don't be spammy or post offers, simply help people. It takes some time, but before long, you'll have a raving audience by becoming part of the community.
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